Synopsis –
Mr. Atul Sharma’s session on Blogging was an energetic and enlightening kick off to the first IMPA Class in Hyderabad. Mr. Atul talked about the importance of content, staying motivated to keep a blog up and running and drawing organic traffic. He stressed on the importance of keeping a regular and consistent schedule for the bog, which will keep it dynamic. If a blog is static it will become outdated and will loose traffic. He clarified many doubts on technical aspects like the kind of software and apps to use. He also taught us how to monitor the traffic to the blog. Finally he spoke about creating and promoting your brand to improve visibility and build credibility. The session was extremely interactive and the participants had many questions which were answered and participants gained valuable learning from the session.