What is Image Management?

Managing one’s image is the key to success in any walk of life. It is easy to confuse Image management with a makeover, attending a motivational or grooming workshop or getting a new hairstyle or buying new clothes. Image management is much more than that and it involves ongoing evaluation and better utilization of personal resources.

To draw a direct comparison between managing a business and managing your image:

  • In a business, there are various roles, played by different people, and they have certain resources at their disposal – people, marketing tools, IT, finances – which they are expected to make optimum use of in order to achieve the goals in their respected roles.
  • Unlike in a business, where different people have different roles, when it comes to your image, it is just one person, that is ‘YOU’. You play multiple roles, which could range from being a parent and managing the daily chores at home to going out for parties with your spouse, and interacting with people from different backgrounds. If you are a working professional, then you also have a professional role to play.

The resources at your disposal are the different Image Elements, which you need to make optimum use of, in order to achieve your different goals in personal, professional, and social life. These Image Elements are Clothing, Grooming, Body Language & Etiquette and Vocal Communication.

Image management involves learning the SCIENCE and ART of optimally utilizing these elements for the achievement of goals in each role that one plays in life on a daily basis.