Who Needs Image Management

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Who Needs Image Management

Image Management is a rapidly growing industry driven by increasing urbanization and professionalization of services.

The services of an Image Consultant are sought after by individuals and corporate alike, some of whom are:

Professionals from different domains – Doctors, Lawyers, Financial Advisors and more.
People in the Public Eye – like Politicians, Corporate Communications Professionals.
Service industries like Retail, Hospitality, Airlines, Healthcare.
HR, Recruitment, Training Companies.
Consultancy Firms.
Corporate professionals at different stages of their career.
Celebrities and celebrity partners.

Corporations looking towards creating a corporate identity that enhances their corporate image and work ethic, involving code of conduct for different levels, which may include personal conduct on days like Casual Fridays and different other occasions and events.
High Net worth Individuals.
Socialites.
Housewives.
College and University Students looking for success at their first interview.

Image Management Services

Image consultants meet the demand for image management services through several types of solutions:

Individual Coaching

Individual Coaching is emerging as a huge business in India. A person who belongs to a certain group may be aware of the need to manage his or her image better, and would prefer to hire the coaching services of an image consultant just like hiring a personal trainer in the gym. An individual coaching session may have the following format to provide a comprehensive solution:

Client Information Record or Profile: Here, all the details regarding the client are captured including information about demography, contact detail, climatic condition, client’s life style, personal style, work environment and awareness of image related concepts.

Based on this information, the consultant takes the client through various clinic to get into each and every element of image. These clinics may include some or all of the following:

Body and Face shape evaluation clinic.
Colour analysis, to identify personal colouration clinic.
Personal Style evaluation clinic.
Wardrobe evaluation clinic.
Make Up and Grooming clinic.
Etiquettes and Body Language clinic.

Weight Management clinic

Based on all the evaluation information, the client is advised on various points to project an authentic, appropriate, attractive and affordable image.

The Image Consultant then may also offer the services of personal shopping to help client buy the needed clothes or accessories.

Group Coaching

An Image Consultant may offer a group coaching session or a workshop to make people aware of the concepts of image management. These may be two or three day workshops with 10 to 15 clients.

Individual Clinic

An Image Consultant may also offer any one or more of the clinics from the above list separately to clients based on their need.

Corporate Solution

An Image Consultant may also offer image consulting services to companies. This could be either on retainer or assignment basis. The services offered may include training of employees, handling the company image, designing letterhead/logo, signage, etc., the look of the front office, or advising on or developing the company dress code policy, etc.

Retailer Solution

An Image Consultant may offer its services to garment retail stores to help buyers procure appropriate clothes by giving a quick image evaluation to buyers on certain promotional days or on any other arrangement.