The beauty of India is in its diversity. People across the country with equally diverse lifestyle create an interesting blend of different cultures. One of the things that weave the people together is the yarns of the fabrics that are produced here. Whether it is the warm Kullu& Pashmina shawls, the celebration of colors in the Phulkari& the Bandhani, the rustic Tussar & Kosa silk, the elegance of Banarasi& the Mysore silk, the mythology inspired Bomkari & Sambalpuri Iikat handlooms, the crisp cottons, linens& the cool light weight Muls, to the very organic Khadi, fabrics in all forms, textures, patterns & vibrant colours are much loved & worn across the country. The natural yarns used to manufacture these fabrics make them comfortable, eco-friendly and sustainable.

Over the years the fashion trends across the world have considerably moved towards being more responsible and eco-friendlier. In this fast-pacedworld,the slow sustainable fashion has made a strong comeback. Many of theMan-made fabrics are produced using various chemicals that are harmful to individuals as well as the environment.With the growing awareness of the hazards of some such mindless lifestyle choices, this deeply-rooted Organic fashion trend is here to stay. Whether it is clothes, shoes or accessories, being responsible is the responsibility of the citizens of the world.

Much before the Business publication Forbes headline ‘Green is the new Black” whichspoke of responsible fashion, Sustainable fashion was initiated into India during Gandhiji’s Swadeshi movement.

As a part of the 70th year celebration of India’s Republic day, IMPA Mumbai Chapter’s theme for the social media event was ‘Sustainable Fashion’, made in India by India artisans. IMPA Mumbai Chapter dedicates itself to creating a platform for Image consultants to showcase their unique talent in styling at the same time giving a relevant social message through their presentation. Keeping in mind the theme of ‘Sustainable Fashion’ each outfit was creatively put together by the consultants who first dived into their closet to pickthe much loved garments that have theirsoul in the soil of this beautiful country.The rustic hands of the Indian artisans gave these garments their exquisite texture colour, print, shape and feel. Put together these ensembles created a perfect blend of creativity, style and class.

Here are some of the amazingly innovative ways to wear these eco-friendly fabrics to look classy chic and stylish.


Anu Malla (IMPA Mumbai Chapter President)

Celebrating the true ethos of India in Support Sustainable Fashion! I am wearing a KOTPAD handloom saree, a vegetable-dyed sustainable fabric, woven by the tribal weavers of the Mirgan community of Kotpad village in Koraput district, Odisha,
Kotpad is a small village in Koraput District of Odisha, which has a population of mere 16,326 (Indian census 2011).

Kotpad Handloom, a unique tribal textile, is recently getting Global recognition for its use of natural dye and tribal motifs. Cotton yarn and Aul roots are used for textile work and the colours are derived from organic materials like root of Indian Madder Tree (Aal), cow dung, wood ash, castor oil. Antique pit looms are used to produce amazing nature-inspired tribal motifs on the fabric.

The Metropolitan Museum of Art, New York (The MET) came all the way to study the unique art of ‘Al dyeing’ process, December 2018.

Unfortunately, and unbelievably, very few people in Koraput district or Odisha know about such a unique handloom. I confess that, being born and raised in Odisha, I was unaware of this wonder fabric for long time.

“Support the artisans of India and give a second chance to hand-loom and sustainable fabric”


Jaishri Kimmatkar (IMPA Mumbai Chapter Secretary)

‘Ikat’ is a dyeing technique used to pattern textiles that employs resist dyeing on the yarns prior to dyeing and weaving the fabric. In Ikat the resist is formed by binding individual yarns or bundles of yarns with a tight wrapping applied in the desired pattern (Ikat means “to bind” in the Indonesian language). ‘Khun’ fabrics come in a variety of bright colours and patterns. In Maharashtra and north Karnataka, you will see beautiful rural women going about their daily work clad in beautiful Ilkal saris and a particular kind of self-designed bordered blouse made of the fabric called Khun, also called Khana in Karnataka.

I have memories of my grandmothers wearing Khun blouses and young girls wearing Khun skirt and blouse. ‘Tussar Silk’ kurta with Brocade skirt: ‘Tussar’ is valued for its texture and natural gold colour, which is unusually rich and deep. It is the primary kind in the silk which has a lustrous, bright, soft handfeel, and has highest wear resistance in the natural fabric. The durability is due to its short fiber length.

Today artists, designers are finding ways to revive traditions old fabrics, prints etc.
Characteristics of sustainable fashion match the philosophies of “slow fashion”.

“Buy vintage clothes, redesign old clothes, shop from smaller producers, DIY clothes and accessories at home and buy garments that last longer.” 


Benaisha Kharas (IMPA Certified Senior Associate)

Republic Revival:- Wearing a handwoven and handcrafted Chanderimul dress by the #SEWA women NGO. An @anitadongregrassroot initiative.
Sustainable fashion initiated in India during the Swadeshi movement of the Indian independence struggle.

“Let’s take steps to reviving our heritage craft and empowering our local brands and artisans this republic day forth. Cause after-all we are a democracy for the people, of the people and by the people!”

Shraddha Agarwal

I am wearing a cream-colored saree with gold border, called Kasavu, from the land of God’s own country Kerala. The kasavu or the golden border is either pure golden layer, copper coated or artificial and the fabric is cotton and is always woven by hand.

Kerala Kasavu, was originally known as ‘Mundum Neryathum’, traces itself way back to the Buddhist era. Slowly, this ethnic fabric spread out its essence to other southern parts of India andgradually became richly prominent across the globe. Kasavu embroidery has gone beyond saris. We can find this unique embroideryon other garments like salwar kameez, dupattas, skirts, kurtis, one-piece western dresses, which makes it a great blend of modern and traditional look.

“Raise your hands for Indian Handloom”

Bandita Patro (IMPA Certified Professional)

On this Republic day, We atIMPA -Mumbai Chapter, have taken the initiative to encourage people to use eco-friendly sustainable fabric made in India by Indian Artisans. So, here is mine, I am wearing this Indian drape with a twist. The fabric I am wearing is hand dyed and hand printed Mul-cotton which is a natural, lightweight& breathable fabric.  The versatility of this garment and the eco-friendly natural fibers, organically produced fabric makes it sustainable.

“Let’s support our Indian artisans and promote handloom & sustainable eco-friendly fabrics.”

Urvi Vaghela

I am wearing an outfit that I bought from an upcoming sustainable fashion brand @renyoufashion
Renyou is about breathing life back into clothes and they do so by creating mindful designs for women. The clothes are made using organic cotton and are dyed using 100% Natural Dyes. Renyou is a sustainable fashion brand with a touch of nature made in India. I believe as consumers we have so much power to change the world by just being careful in what we buy.

“Let’s make a conscious decision to choose wisely.

Falguni Shrimankar

This Republic day we Support Sustainable Fashion! Being in this hot, humid weather in Bombay, we’re always looking for something light, comfortable and airy to wear. That’s where ‘cotton’ comes into play. Loving this totally bright and floral print cotton dress from AND. Perfect to dress up or dress down on a casual Saturday!

“Support ethical fashion”

Madhura Ghag

Celebrating 70th republic day of India. Today I am wearing a dress designed out of my mother’s saree. Cotton Kota in beige color and handmade cotton Phoolkari dupatta celebrating the colours of our flag. Kota doriya is one of many types of sari garments made at Kota Rajasthan. These sarees are made of pure cotton and Silk havesquare patterns known as Khats on them. It is woven on traditional pit look in such a fashion that it provides square check patterns. Phoolkari is the embroidery technique from Punjab means flower work. This whole work is done with white or yellow silk floss on cotton Khaddarh and starts from center of the fabric called ‘Chashm-e-bulbul’ and spreads to the whole fabric.

“Support artisans of India and promote handloom and sustainable fabric.”


Veena Picardo

Did you know, that Indian Handloom Industry holds 95% of the handwoven fabrics across the world but still the karigars are unknown and left unappreciated.  This Republic Day I am doing my bit to create an awareness and uplift our local artisans, Handloom Industry and ethical fashion. Today Iam wearing a basic White Luchnow Chikankari kurta and have created multiple looks with a Chanderi Dupatta from Madhya Pradesh, Kalamkari waistcoat of Andra Pradesh, Tussar silk of Jharkhand, Mekhela from Assam.

“Buy less, style well. With good basics create endless options”

Sapna Jain

I am wearing a beautiful Rust colored gown designed by a designer based in the north east of India @ridabyrashmi Its reinvented and revived from my mother’s silk saree which is over 30 years old. The quality of the authentic textiles cannot be matched by the mass imported fabrics. This outfit can be worn on multiple occasions, like for a family dinner or when paired with a dupatta. Some accessories can be worn for a more formal occasion. I would suggest everyone to try the approach of sustainable fashion and make an effort to make the difference one outfit at a time.

“Recycle, reuse, refashion”

Seema Vedak

Be Indian, wear Indian! A proud day today as we celebrate our Republic day. A western outfit in pure linen made in our country. The scarf is pure cotton. The concept of sustainable fabrics made by Indians makes us feel confident and proud. Natural fibers can be recycled& are bio-degradable. The use of natural dyes to colour fabrics is another way to help save the environment.

“Let’s pledge to wear that is environmentally friendly and made in India. Be the change”

Seema Babani

I’m in an Indo Western dress made in Mul. It’s very comfortable in feel & wear. Just like Khadi; the cloth is usually woven from cotton & may also include silk or wool, which are all spun into yarn on a spinning wheel called Charkha. It is a versatile fabric, cool in summer, warm in winter. We have cotton Mul; a fine, soft cotton muslin from India. It is sheer, delicate & lightweight, often referred to as the wonder gossamer or woven wind. Historically it was a fabric once exclusive to Indian royalty, which today has gained popularity all over the world. Mul is generally applied to fine cotton fabric slightly heavier than muslin.

“Support Indian weavers”

Madhu Ranjeet Singh

This post is on #SustainableFashion, the fashion that’s sustainable and is eco-friendly, can be worn again and again indicating that clothes can be repeated and yet look beautiful each time you wear them.
Fabric: Cotton Mul, Print: Block print, Brand : Chidiyaa, Blouse/Crop Top: Cotton Mul 

Cotton Mul is a fabric which is very light and breathable. It is ideal especially for Mumbai weather. And it’s one of my favourite. They are all hand block printed by artisans. A lot of hard work and precision goes into these sarees and their simplicity is what makes them look gorgeous and elegant. They are very soft and can be styled in many different ways according to your role and goal: conventional or unconventional.

“Support Indian Handloom”

Sustainable Fashion or Ethical Fashion or Eco-friendly or Slow fashion or Zero waste, call it what you like.

We at IMPA Mumbai Chapter appeal one all to “Support the artisans of India and give a second chance to hand-loom and sustainable fabric.

Let us pledge to reinvent, revive and relive the timeless rich heritage of this country through its yards of colorful fabrics.  With a big shift back on “quality over quantity” and of sustainability, every piece produced here becomes a Masterpiece.”

Compiled by Monesha Badkar

The views expressed in this article, are the views of the author and do not necessarily represent the views of IMPA
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