Community Learning Project

Thane chapter initiated community learning event at Palladium Mall was on the study of Luxury Brands and Consumer Approach. Total number of participants were 23, who were divided into 3 groups. Each group were assigned 4 brands to study. In total the participants studied around 13 brands/stores. These are the luxury and lifestyle brands that the groups studied, compared and experienced in the visit.

Here are a few name of luxury and lifestyle brand:

  • Burberry vs Zara
  • Jimmy Choo vs Steve Madden
  • Estee Lauder vs Mac vs Bobbi Brown
  • Anita Dongre vs Masaba
  • Diesel vs CK
  • Gucci vs Coach

The chapter acquires prior appointment with a few brand, which aided them in getting a lot of information on the brand. The other brands were very welcoming as well to group of Image Consultants and shared good information which was a good learning. Overall it was a very successful event.

  • November 24 2018