IMPA – Bangalore conducted a Session in February, with twin benefits. It helped the members gain knowledge to run their businesses better in the digital world through the session conducted at the St. Marks Office and also their contributions to Growtree.com will help the environment at large by tree plantations.
A session on Digital Strategy was conducted on 2nd February 2015. The faculty for the session was Arijit Mandal. The session was organized by Uzma Nayeem and Leema Bernad Viji.
The objective of the session was to help the IMPA members understand selling concepts & applying them to the digital world, with an aim to closing sales.
The session focused on:
The trainer discussed the use the various service/tools available to propagate our business / service on the Internet. Also, the participants learnt how to Make, Manage/Maintain and monetize our Digital Real Estate.
Additionally they discussed ways & means to increase the value of our Digital Real Estate, for long-term gains.
The other mission accomplished was supporting an organization called Grow-Trees.com where their vision is to plant trees with the help of the community at large.
Why should we at IMPA want to plant trees? Planting trees not only has a direct impact on carbon reduction, restoring forests, improving wildlife habitats, and upgrading water catchment areas, and offer flowers, fruit fodder and fuel for local communities and all living creatures. Also, it creates low-skill jobs in the long run. Trees provide these benefit to us in 2015 and our future generations.
GrowTrees is a 4.5 year old organization that plants trees on community and government land. They have planted over 1.043 million trees all over India till date. They are Tree Planting Partner of the United Nations Environment Program’s Billion Tree Campaign; Official Partner of WWF’s Cities for Forests Campaign, and Official Partner of United Nations Decade on Biodiversity.
Their vision is to be the leader of a web-enabled, cost effective service to individuals and companies globally to enable the planting of trees. Grow-Trees.com wants to allow users to satisfy a private purpose of greeting someone through an e-certificate, while doing social good by planting trees.
All that was needed to do was make a small contribution of Rs 60/- per tree. So the team members of IMPA including Leema Bernad Viji, Uzma Nayeem, Indu Venugopal, Rose Maryann Peck, Shalini Venugopal, Shabana Khan, Poornima Kotak, Jasbir Baweja, Swarnalatha, Chinha Raheja, Ami Desai, Roopa Uday, Manavalli Veena, Hema Garood, Diya, Sukanya, Savitha Patil, K. Indumathi,Sheela Dwarkanath , Neetha, Tanuja, Sumathi Priya & Arijit Mandal made the contributions, which will be donated to the organization on behalf of IMPA Bangalore.